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Are SocialAds Less Effective Than Search? - The Unofficial Facebook Blog

有人開始花點小錢做實驗來比較 "透過朋友介紹" 與 "顯示意圖的搜尋" 兩種現今最風行的廣告模式的效果了。 

 Here are the statistics that Markus came up with for his Facebook ads:

• impressions: 225,875
• clicks: 178
• CTR: 0.08 %
• average CPC (cost per click): $0.22
• average CPM: $0.17
• total cost: $38.38

On his Google ads, Markus got the following results:

• impressions: 15,386
• clicks: 688
• CTR: 4.47 %
• total cost: $109.63

實用程度: 
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